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Natural, Organic Beauty Products – Latest Trend in Global Economy

One of the latest trends in the United States and global economy is going green. Whether it’s a grocery, health or clothing store, there are numerous businesses that are attempting to cash in on the movement of being environmentally-friendly. This shift in the marketplace can also be found in beauty products.

For decades, the average American woman has been applying various products on their skin and in their hair without understanding what’s actually inside of those goods that try to make you look like the next Heidi Klum, Gisele Bundchen or Scarlett Johansson. In recent years, the industry has been exposed and has made female consumers think twice before putting on a dozen or so health and beauty products before leaving the house in the morning.

Since cosmetics are regulated differently from food and pharmaceuticals by the Food and Drug Administration, an array of ingredients and elements do not have to be approved. Essentially, it is up to the manufacturer of such a product to decide if the cosmetic is safe or unsafe.

In 2011, the Environmental Working Group published a list of cosmetics containing chemicals that are associated with hazardous health risks. The findings were based on information released by the federal government, the companies and scientific endeavors.

The list consists of foundations that contain an ingredient known as oxybenzone, a cause of irritation or allergic reaction; powders with retinyl paltimate that has been linked to cancers; blushes considered to be human carcinogens and might even be toxic to immune and respiratory systems over a long period of time; and nail polishes that have toluene, dibutyl phthalate, and formaldehyde and can be the reasons for impaired breathing and the causes of birth defects and cancers.

Due to consumer concerns and calls for these chemicals to be removed from beauty products, there has been a growing demand in natural and organic cosmetics. Indeed, beauty professionals say these are much better for you, your skin, your health and the environment.

Although it might be expensive to immediately transform a woman’s beauty regimen, some experts say there should be a gradual shift towards natural products because, according to Trevor Steyn, founder of home-grown skincare hero, Esse, “there are new chemicals though, man-made chemicals, that we have no mechanisms to deal with and exposure to these can result in long-term health risks.”

Cosmetic chemist Diane Eales told Women24.com that the best product to start off with is a natural cleanser because “it doesn’t strip the skin of its natural oils and then as you finish your other products replace them with products with natural ingredients.”

Organizations are warning consumers to be careful about brands that label their products as “organic.” The Soil Association in partnership with three other global organic establishments have developed COSMOS, a group that is developing international organic standards for beauty and cosmetic products.

This entity explains that chemicals found in non-organic beauty products, such as phthalates, parabens and PEGs, can also be located in antifreeze and floor and oven cleaners. What the problem is is that these companies are naming these products as “natural,” “organic” and “biological,” even if their items only have one percent of organic elements.

To ensure the product you are using is actually organic, the Soil Association has published a list of companies on its website that have genuinely developed organic products. Products that are truly organic are clearly labelled for the customer.

It has been reported that all of the above also applies to hair care. Jessa Blades, a natural beauty artist, told The Daily Green that most hair products should contain natural oils, natural butters and essential oils. Consumers should avoid products that have parabens, silicone, petrolatum and similar ingredients.

How To Market Your Beauty Products On Blogs And Forums

If you are the creative type that likes to craft and make handmade products to sell, the crafting aspect is often only the tip of the iceberg. Deciding what to make, whom to sell to and the logistics of getting the finished product to the consumer might very well overwhelm you if the entire process is not well planned. In fact the simplest plans to set up your very own handmade product business might turn into a nightmare for the unprepared. Thankfully there are many ways to cut out unnecessary stress and make life easier getting your handcrafted products out there.

In recent years, there’s been a big growth in the handmade beauty products and home fragrance sector. Some of the most popular beauty crafting niches for work from home businesses is handmade perfumes, handmade soap, scented candles and mineral cosmetics.

Many of these home based workers and crafters are doing brisk business making high quality, handcrafted goods for an ever increasing customer base. However, even the best handmade beauty products can go unnoticed in the market place if the right marketing plans are put into place.

Following are a few pointers that should help you.

Market Research To Find Out Your Target customers

It is very important to first establish if there is a demand for your products and to know who your buyers would be before making your stock. The market research will also show you what your competitors are selling and what items are popular with customers. By doing this you find out exactly what to make and minimize wastage.

A good example is this, let’s say you love the smell of licorice and use that fragrance note when making perfumes for your own use, because you love the scent doesn’t mean your customers will. Therefore, it’s no use spending a lot of money on supplies to make a product that no one wants to buy.

Create A Website For Your Products

An online store is one of the best avenues to sell your products. You can set up one up for free or next to nothing using one of the many free online shop providers and use Paypal to collect payments. Once this is done you, you can use the next two marketing tips to promote your website and products some more.

How To Promote Your Product On Other People’s Blogs

You can contact beauty and handmade product bloggers and ask them to review your goods on their site. You would need to send them a sample of the items and request that the do a write up or video about their opinion of it to their audience and subscribers.

How To Promote Your Product On Forums

Online forums and message boards can be a great place to get people talking about your products and find new customers. Forums are often very popular platforms where product recommendations and reviews are discussed. By joining forums relevant to your craft and business and getting active in discussions you can generate a lot of exposure.

In addition, most forums will allow you to use your business web address as your signature when posting on threads, this translates into more opportunities for people to click through to your website and see your products that for sale.

Drop Shipping Beauty Products – Profitable For You As a Drop Shipper

The market for beauty accessories and beauty-enhancing products is getting bigger every year as women worldwide are becoming more conscious in their use nowadays. When you look at the inside contents of a woman’s hand bag they usually consist of the lipstick, beauty cremes and many others that she uses to fix herself up anytime, even while she is on the move.

This is the reason a drop shipping business in the selling of beauty products could be a most profitable one for anyone interested in engaging in it. The business requires not so much financial investment because it will be quite easy to tie up with the big beauty product manufacturers and wholesalers who have all the products in women’s beautification ready for any drop shipper to sell, even in partnership with them.

Women are the most likely to go into beauty product drop shipping as they are quite knowledgeable on what the market for them is all about. They know the weakness of women for these various beauty-enhancing products as they use them themselves. A woman in fact always allots a substantial budget for these things.

Many women office workers who somehow are just staying at h home for the moment, due to the recession which has caused them to lose their office jobs, could think of the beauty products drop shipping idea as a source of income now. They can even launch this venture right from their own homes, while at the same time taking care of the kids. The home computer now allows her this freedom to work from home, a phenomenon which has come up very prominently now in this computer age.

If you are one of those office workers now in this predicament of not having any income at all, go for beauty products drop shipping. It should be easy for you to get started as you are adept in the use of the computer and the Internet. Your customers for the women’s products are mostly going to deal with you online so that basement computer at home can be just the place for you to work from in this venture. Maybe you can just ask your husband to have a website made for you for this purpose, and you will be ready to go.